It looks like a feat of artful architecture, but feels as soft as its name suggests. Part of this revamp saw Coach working with celebrities from Selena Gomez to Jennifer Lopez, collaborating with brands like Champion, and creating meaningful videos on societal topics called #CoachConversations.Īrguably the most coveted style in the collection, you’ll know the Pillow Tabby bags from TikTok. Since Creative Director Stuart Vevers took the reins at the New York brand in 2013, the designer has reimagined the house through the lens of refined Americana. These so-called Cashin Carry bags featured what would become Coach’s signature brass turn-key hardware, and were followed by other hit styles that would reinforce the New York label’s reputation as the accessible luxury handbag brand for which it’s known today. One of her first contributions was a remake of a canvas bag with an attached outer coin purse that had appeared in her own line, in leather. In 1962, the company hired pioneer in American sportswear Bonnie Cashin to breathe new life into Coach handbags. Using time-honored skills that had been handed down through generations, consumers were drawn to Coach’s exquisite dedication to craftsmanship. Much like the sporting accessory, these bags were made from supple high-quality tan leather and featured excellent stitchwork. In a family-run Manhattan loft workshop, six artisans handcrafted a collection of leather goods - inspired by the design of a baseball glove. Some things are just too good to stay in the archives.Ĭoach’s rich history began in 1941. Whether you’re a seasoned Coach pro or wondering what’s the best Coach bag to buy, we’ve rounded up your go-to list of the New York label’s most sought-after bags. These handbags give the same warm fuzzy feeling as something familiar - they acknowledge the pull of the past, celebrate Coach’s legacy and authentic New York heritage, whilst looking unwaveringly into the future. If there’s anything we should be thankful to Coach for, it’s the label’s ability to combine its archival silhouettes with fashion-forward colorways and modern trends. Nostalgia has been rising in all areas of fashion - from pleated miniskirts and velour tracksuits to It bags. Having risen from the ashes with a plethora of vintage-inspired pieces that grabbed the attention of both TikTokers and Gen-Zers alike, it’s safe to say that Coach is really having a moment. Lopez - alongside Paloma Elesser, Camila Morrone, and Binx Walton - starred in the campaign that showed her carrying a giant pink Pillow Tabby.It’s been said that everything old is new again, and this idea certainly rings true when it comes to Coach. The hashtag has amassed over 16 million views on TikTok, has sold out repeatedly thanks to its dedicated cult following, and even got Jennifer Lopez’s approval. The trend is everywhere - just look at your FYP. Following in Coach’s footsteps, designers like Loewe, Prada, Rick Owens, and Bottega Veneta have all sent their own iterations of the puff bag down runways, as well as other inflated accessories. Selling out repeatedly, the bag catapulted the puff trend, leading it to become one of the hottest spring 2023 trends. Since its launch in 2021, the Pillow Tabby was immediately embraced by Gen Zs and millennials alike. Named for its aerated style, the Pillow Tabby is a puffy reimagined iteration of the original (deflated) heritage style that was launched in the 1970s. The padded trend’s chokehold is due, in no small part, to one viral Coach bag: the Pillow Tabby. That said, you have to give credit where credit is due. From puff bags, to pillow-y shoes, and even jewelry - the softer, more cushiony, the better. Fashion TikTok has spoken: inflated accessories are the latest favorite.
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